Laura Allen

My Approach

My work primarily revolves around driving forward the digital marketing strategy across a range of different departments. I have a professional and enthusiastic approach to my work, a keen eye in both an analytical and creative sense, as well as being highly organised in all aspects of my role.

Area of Expertise

I have had nearly 6 years of experience within the marketing industry, during this time I have worked in both London and Bournemouth.

• SEO
• PPC
• Social media campaigns
• PR
• Website management
• Google analytics

Recent Work

• Working alongside the Marketing Manager to create the digital marketing strategy at the firm
• Redesign of the website homepage and service pages 2020-2022
• Redesign of the Experts section 2022
• Redesign of the News section 2022
• Currently working on the redesign of the About Us & Careers areas

Professional Associations & Qualifications

• IDM Digital Marketing Strategy Certification 2023
• BA (Hons) Communications and Media at Bournemouth University (2:1) 2017
• Google Ads Certified - in both Search and Display advertising 2021
• Google Analytics Advanced Certification 2020